EXECUTIVE SUMMARY
Monamedia is the AdTech born in Monaco that turns real attention into measurable, verified value, shared between brands, users, and the local economy.
Born in Monaco. Built for the world.
EXPLORE THE DOSSIER
SECTIONS 1 & 2
Monamedia is the world's first platform to turn human attention into measurable, verified value. Through theFIVE™, every advertiser receives five guaranteed and verified outcomes: attention watched, website visit, ad rating, website rating, and real SEO traffic. Traditional advertising guarantees nothing of the kind.
The global ad industry has never been bigger, and the attention it actually captures has never been smaller. In 2025, $1.14 trillion was invested in advertising worldwide.
theFIVE™ guarantees five verified outcomes per user reached:
An equivalent system bought separately would cost €150,000–€300,000 for 10,000 impacts. Monamedia offers it for roughly €3,000, about 1% of the usual cost.
AI talks to AI. Bots consume bot content. Human attention is becoming the scarcest, most valuable digital resource. Monamedia rebuilds the value chain around people, proving that an attention economy can exist without surveillance, fraud, or one-sided extraction, shared between the user, the advertiser, and the community and causes it supports. The model is decentralized and replicable market-by-market via local partners and licensees. Born in Monaco, Monamedia is building a global movement.
SECTIONS 3 & 4
Reference scenario, net of tax (20% VAT reference). A single 10-second ad generates €0.30 net Territory Revenue. Here is exactly where each euro goes:
Every batch of 10,000 verified 10-second ad plays represents roughly €3,000 of Territory Revenue, of which roughly €1,320 is Monamedia's gross revenue.
User and referral rewards are budgeted gross; the net payout depends on the VAT rate applied if no valid VAT number is registered. At a 20% VAT rate, the user nets €0.083 and the referral reward nets €0.017. At an 8.5% VAT rate, the user nets €0.092 and the referral reward nets €0.018.
The Luxembourg Master Licensee also earns a 2% service fee on every user payout/withdrawal, plus revenue from an optional Premium “points acceleration” subscription at €9.99/month. Both are counted in Territory Revenue and subject to the same 10% Monaco license fee before being added to the licensee's take.
SECTIONS 5 & 6
The Master License grants exclusive rights to operate the Monamedia brand, technology and business model across the entire Grand Duchy of Luxembourg.
Of the $1.14 trillion global 2025 ad spend, digital now captures the majority of every advertising euro spent worldwide, and that share keeps climbing every year. This is the structural wave the Luxembourg Master License rides: theFIVE™ is built natively for a fully digital, verifiable medium, not retrofitted onto traditional formats losing share.
Source: eMarketer (Worldwide Ad Spending Forecast, various years). Worldwide digital share of total media ad spend: 43.5% (2018), roughly 50% (2020), roughly 66% (2022), and more than 75% for the first time in 2025.
This one-time fee covers territorial exclusivity, technology and brand access, and launch support. It does not include ongoing local operating costs (marketing, sales team, etc.), which remain the licensee's responsibility.
Monaco HQ collects a 10.0% Master License Fee, a global royalty covering brand, technology, support and global structure. The remainder, 33.9% of Territory Revenue, goes to the Luxembourg Master Licensee as base revenue, received even if passive (i.e. sales handled by an independent commercial network). If the licensee is active (running its own local sales force instead of paying an independent network), it additionally captures the 20.0% sales commission. A fully active licensee can receive up to 53.9% of Territory Revenue. The remaining balance, roughly 46.1% passive or 26.1% active, goes to user rewards, Watch2Help, and referral rewards, paid directly to the community and foundations regardless of licensee status.
SECTIONS 7 & 8
Estimate licensee revenue and license-fee recovery at any Territory Revenue level. These simulations are illustrative only; see the disclaimer below.
| Territory Revenue | Passive Licensee (33.9%) | Active Licensee (53.9%) |
|---|---|---|
| €50,000 | €16,950 | €26,950 |
| €100,000 | €33,900 | €53,900 |
| €150,000 | €50,850 | €80,850 |
| €200,000 | €67,800 | €107,800 |
| €300,000 | €101,700 | €161,700 |
An active licensee generating €100,000 in Territory Revenue receives €53,900 (53.9%), covering the entire €50,000 initial investment with a small surplus.
Breakeven Territory Revenue needed: passive-only (33.9%) ≈ €147,500; active (53.9%) ≈ €92,800. An active licensee reaches breakeven with nearly 37% less Territory Revenue than a passive one.
These simulations are illustrative only, not a revenue guarantee or contractual projection. Actual Territory Revenue depends on the licensee's commercial execution.
Monaco reference pricing, adaptable locally. All packs include at no extra cost to the advertiser: dedicated account manager, real-time dashboard, monthly proof-of-performance reports, Attention Store access, and the anti-fraud engine.
The €0.30 net per-ad reference rate may rise to as much as €0.50 net depending on demand, maturity, and local conditions. This would proportionally raise Territory Revenue and licensee revenue without changing the split rates (10% / 33.9% / +20%).
SECTIONS 9 & 10
A graduated framework, not an all-or-nothing termination risk: underperformance never means losing the contract outright; only exclusivity status shifts, always with advance notice and a real path to recover.
The performance clock auto-extends day-for-day for delays outside the licensee's control: Monamedia-caused platform downtime, SLA-covered periods, retroactive reporting adjustments, or Force Majeure. The licensee is never penalized for a shortfall it didn't cause.
THE LUXEMBOURG TERRITORY IN SHORT
While reading this dossier, you have generated 0 seconds of verified attention, worth €0.00 under theFIVE™'s own mechanic: a 10-second ad pays exactly €0.01 of gross user reward per second watched. That is the whole model, live, right now.
PRODUCT DEMO
Attention becomes a shared value.
For the user: attention rewarded. For the business: attention proven.
Five proofs, bundled into a single campaign.
For €1,000 invested, here is what actually survives to the end.
Choose a section below: these are the real screens, live in production in Monaco.
With Monamedia Business, manage your activity from your phone or your computer: campaigns, performance and the Attention Store, all in one interface.
PRODUCT 1 · MOBILE
Monamedia Business
Choose a section on the left: the screen shows the app exactly as it is, with its own navigation.
PRODUCT 2 · DESKTOP
Advertiser dashboard
Three views, browse below.
| Metric | Value |
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